Indian Chaini Khaini Coming to Swedish Market

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  • justintempler
    Member
    • Nov 2008
    • 3090

    #1

    Indian Chaini Khaini Coming to Swedish Market

    http://www.realtid.se/ArticlePages/2...tid227.dbp.asp

    Another new snus is going be sold in Sweden.


    2009-09-18

    Swedish Match May Have Indian Competition


    Fadi Elias in his store "La BonBoniere Confectionery" recently, as one of the few players started selling Chaini Khaini. On top of the cigar box are two boxes, and behind the visible snus fridge.
    Photo: Martin Lindgren


    Realtid.se reviews India's largest snus, which is about to launch big in Sweden.

    Indian snus Chaini Khaini is about to take up the fight with Swedish Match on the Swedish snus buyers' favor. After having been on sale in a limited number of outlets for a few months, according to informed sources, soon it will be time for a major launch, with the help of Swedish Match (the giant must distribute their competitors' products.)

    Behind Chaini Khaini is Indian Harsh International, which is India's largest snus player - even if the snus market in India is rather limited compared to the Swedish market. In Sweden, there are two of the company's total of six varieties, mangoes and "spice".

    On Friday afternoon, Realtid.se aquired two cans Chaini Khaini, one of each flavor available, in the store La BonBoniere Confectionery in Sveavägen in Stockholm. The store, which is run by Fadi Elias, seems primarily focused on a wide range of confectionery, but also a well-stocked snusfridge. The Indian snus is moderately visible in the fridge, but outside is a small position with two boxes, designed to attract buying.

    - "I sell a couple of cans Chaini Khaini a day, but it is a difficult market to penetrate", says Fadi Elias among customers; there is frantic activity.

    - There will be new varieties all the time, maybe in a month, he estimates.

    Suddenly, Tullinge Soccer sports manager Sibbe Turanli makes an entrance and buys two boxes: a General Portion for a friend, and one of Gothenburg Rapé for himself. He tests a portion Chaini Khaini with mango flavor out of the box Realtid.se had just acquired. After a few minutes, he delivers his opinion.

    How was it?
    - Too dry, it is not something I intend to switch to.

    Turanli says that as a snus consumer he is pretty brand loyal, and that makes it pretty hard to change. Although he is in favor of mangoes he thinks he will not be changing to Chaini Khaini, despite the fact that a box costs 32 crowns and thus is SEK 8 cheaper than his favorite brand.

    Back at the office Realtid.se is testing the mango version of Chaini Khaini. It feels acidic lower lip, and some dizziness appears after a while. The feeling passes after half an hour directly to nausea. It all recalls the last time Realtid.se's reporter tried snus, a portion-General in 2002, when a former colleague at work offered (editorial only, habitual users are unfortunately out of town on Friday).

    However, nausea is more intense this time, perhaps because the lunch break was devoted to find a store that sold Chaini Khaini rather than to eat. Three stores - a 7-Eleven, a Pressbyrå, and a small independent tobacco player - visited before Fari Elias' store was found.

    According to Swedish Match is about one million snuff users in Sweden. One-fifth of them are women.


    Sibbe Turanli, snus user, will not switch from Gothenburg Rapé, he is happy to pay 25 percent more per can after testing Chaini Khaini.

    Martin Lindgren
    08-545 871 33
    Martin.Lindgren@realtid.se
    :!: :!: Its distribution will be handled by Swedish Match, which means Northerner and BuySnus will also have access to this snus also. :!: :!:
  • BatRastard
    Member
    • Sep 2009
    • 166

    #2
    Yeah, I think I can live without mango and stay with the swedish snus.
    I find it highly likely that the quality control and regulatory bodies
    in Sweden are superior and will ensure a safer product.

    India is having enormous water contamination problems.
    Hmmmm bergamot and benzene .... on second thought .....

    Bat :twisted:

    Comment

    • lxskllr
      Member
      • Sep 2007
      • 13435

      #3
      Re: Indian Chaini Khaini Coming to Swedish Market

      Originally posted by justintempler

      How was it?
      - Too dry, it is not something I intend to switch to.

      Turanli says that as a snus consumer he is pretty brand loyal, and that makes it pretty hard to change. Although he is in favor of mangoes he thinks he will not be changing to Chaini Khaini, despite the fact that a box costs 32 crowns and thus is SEK 8 cheaper than his favorite brand.

      Back at the office Realtid.se is testing the mango version of Chaini Khaini. It feels acidic lower lip, and some dizziness appears after a while. The feeling passes after half an hour directly to nausea. It all recalls the last time Realtid.se's reporter tried snus, a portion-General in 2002, when a former colleague at work offered (editorial only, habitual users are unfortunately out of town on Friday).

      However, nausea is more intense this time, perhaps because the lunch break was devoted to find a store that sold Chaini Khaini rather than to eat. Three stores - a 7-Eleven, a Pressbyrå, and a small independent tobacco player - visited before Fari Elias' store was found.
      Not the most ringing endorsement :^D

      Comment

      • cyrax777
        Member
        • Jun 2009
        • 290

        #4
        kinda want to try it spice sounds interesting. like a clove snus?

        Comment

        • BatRastard
          Member
          • Sep 2009
          • 166

          #5
          Re: Indian Chaini Khaini Coming to Swedish Market

          Originally posted by lxskllr
          Originally posted by justintempler
          However, nausea is more intense this time
          Not the most ringing endorsement :^D
          The nausea part brings to mind Discreet Peach

          And the customer, Sibbe Turanli, snus user....., dude has to be "using"
          more than snus. Course if he's flying as high as he looks and still doesn't
          like it I would say it's hopeless.

          Bat :twisted:

          Comment

          • sagedil
            Member
            • Nov 2007
            • 7077

            #6
            I'll try everything once.

            Question....how many of y'all ever tried the tasteless Wine and Dine snus???

            :lol: :lol: :lol:

            Comment

            • chadizzy1
              Member
              • May 2009
              • 7432

              #7
              Originally posted by sagedil
              I'll try everything once.

              Question....how many of y'all ever tried the tasteless Wine and Dine snus???

              :lol: :lol: :lol:
              Haven't tried it yet, I'm curious.

              I'm also very interested in this snus. I'll try anything once, as well. No homo. :lol:

              Comment

              • snusjus
                Member
                • Jun 2008
                • 2674

                #8
                Their site says the only snus they make currently is Mint, Green Apple, Cinnamon, Lemon, Cardamon, and Strawberry. I wouldn't mind trying the snus if it was not flavored.

                Comment

                • chadizzy1
                  Member
                  • May 2009
                  • 7432

                  #9
                  Cardamom...mmmmm. I'm looking forward to the Catch one coming next month.

                  Comment

                  • RobsanX
                    Member
                    • Aug 2008
                    • 2030

                    #10
                    Originally posted by sagedil
                    I'll try everything once.

                    Question....how many of y'all ever tried the tasteless Wine and Dine snus???

                    :lol: :lol: :lol:
                    I've had it. It tastes about like you'd expect!

                    Comment

                    • snusjus
                      Member
                      • Jun 2008
                      • 2674

                      #11
                      Originally posted by RobsanX
                      Originally posted by sagedil
                      I'll try everything once.

                      Question....how many of y'all ever tried the tasteless Wine and Dine snus???

                      :lol: :lol: :lol:
                      I've had it. It tastes about like you'd expect!
                      I don't think I could bring myself to purchase a can of that stuff. You might as well tear a piece of tissue and put in in your upper lip. ops:

                      Comment

                      • sagedil
                        Member
                        • Nov 2007
                        • 7077

                        #12
                        Tissue doesn't have nicotine. :wink:

                        Comment

                        • justintempler
                          Member
                          • Nov 2008
                          • 3090

                          #13
                          You've got to remember the nausea part came from the writer of the article who is not a regular snus user so it's definately strong enough to buzz the snubies.

                          Comment

                          • tom502
                            Member
                            • Feb 2009
                            • 8985

                            #14
                            I've been interested in Indian snus for a while, but can't get any. They have a few brands, and sell loose "upper lip tobacco", and portioned "filter snus".

                            Comment

                            • RobsanX
                              Member
                              • Aug 2008
                              • 2030

                              #15
                              Do the Indians control the TSNA levels in their snus like the Swedes? I doubt it...

                              Comment

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