New Snus Line Coming Next Month

[Anthony]

A couple more pics here: http://www.drsnus.com/

[Mullolley]

That's a sharp looking tin. Really nicely designed. Wonder if the snus is any good.

[tom502]

This looks really good. So does that Goteborgs poster.

[Veganpunk]

Those look very modern. Nice. Will def. have to pick up some when they're available.

[justintempler]

Interesting...

I notice 2 things.
long portions? new shape? more like RJR Camel barrel shaped?
and
no-drip? so I'm guessing they're both white portions?

[Mullolley]

Yeah, I'm a little skeptical about the no drip. Any snus will drip given enough time. From the stats on the side of the tin, it looks like maybe a new format so consumers can easily see how one kind will compare with another. Maybe they'll phase it in for other SM brand tins or maybe all new SM brands will have those stats. Those would be really helpful for new snusers if they plan on expanding more brands into the US.

[paulwall9]

Thats what I was thinking it would really help for snusser in the US.

[Anthony]

Just got some new info. Seems to be in line with our speculation

Size: New long and thinner bag for better fit. The new shape fits better and is less visible.
Formula: New Non-Drip formula which is moist but does not leak.
Taste: New fresh and natural tobacco taste.

[justintempler]

Taste: New fresh and natural tobacco taste.

as opposed to what? stale and artificial? :roll:

That adline sounds like something RJR or Altria would use.
(and that scares me)

[Anthony]

That adline sounds like something RJR or Altria would use.
(and that scares me)

Maybe "new" means for their lines as opposed to something wonky. I really don't know. It's supposed to be a natural type tobacco flavor with herbs, wood and nuts...

But who knows?

[chadizzy1]

I will have a complete preview available today, and some more info about the flavor.

[chadizzy1]

Article from my blog. http://www.snubie.com
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Recently, Swedish Match set out on a quest to create the "ultimate snus". A quest to "Rethink Snus". They asked people what they wanted, and the answers they received along with some lab work and testing led to a great new product named simply 0102 Snus.

Why the simple name, 01 02? For one - people are tired of brands and logos everywhere. I can agree, in this consumer driven world it seems like it's everywhere you look - a name, a logo, a company, it never ends. After the product was tested, the name was kept simple and the product launches in two different varieties of the winning formula - simple 01 and 02. A simple name for a great new product.



A little about the product. It will come in two varieties. Original (01) and Strong (02). The product itself will have a "Balanced round and natural tobacco taste with notes of green herbs, oak and cedar with a slight hint of nuts." As you remember from my review of Gotland's Green, one of my favorite things about it was the natural flavor. This is something I believe this product is going to strongly present to the market.


This is a product I believe the snus market needs. Something different, something innovative, something original - and a fresh approach to snus.



What's different about the snus? A few new innovations. One - something never before seen in a Swedish Snus, but something those of you who have tried American Camel have praised it for. A long and thinner bag for a better fit, which is less visible and more comfortable. Also, a new Non-Drip formula which is moist, but doesn't leak. These two combined with a great new flavor are going to guarantee the 0102 line comes to the market with something strong and unique. Something I think every snus user will greatly enjoy.

The line will go on sale in early October. I will be posting advance reviews as soon as I get to try the product. I'm very excited about this line, I think Swedish Match is taking great steps forward to further establish why they are THE name in Swedish Snus.

[tom502]

That read like a paid advert.

But it does look good. But I hope the portion is not just like RJR Camel. A little longer and thinner is OK.

Can't wait to read some reviews.

[chadizzy1]

haha, not paid at all. just REALLY excited about the new product

[daruckis]

Why the simple name, 01 02?

may also be a throwback to ye olden days when every brand had a no, 1 and no. 2, like goteborgs.