Registered for these forums solely to say that YES, the world needs an Ettan Sterk. Maybe not an Ekstra Sterk, but certainly a Sterk variety.
As far as a longcut goes: If introduced to the American market with the taste unchanged, an Ettan or Grov longcut would sell incredibly well. Personally, I love the consistency of Ettan as it is, and would probably flip-flop between the two.
I guess I'm a little late to the party here, but now that I'm registered, I think I'll stick around and talk about snus.
A longcut snus might just be the ticket to win over the American dipper.
The reason I'm not excited about an Ettan sterk. It's hard to make a sterk version without changing the flavor. As an example, I love GES but I think it tastes completely different from General original.
Much as I would like to see an Ettan Sterk, if it lost it's signature flavor as Justin fears, I would rather see one of my favorite brands left unmolested for sure.
That said, I agree with him that the American dipper has been pretty much left out of the spotlight when it comes to North American snus marketing. In fact, the snus campaign over here seems to have been sadly misguided on almost every level. First, Camel and Marlboro released some truly embarrassing and saccharine products. Second, Swedish Match has chosen to only push the General line at better tobacconists. Now, General is one of my favorite snuses, don't get me wrong, but the flavors associated with General are SO pronounced, SO different from the American tobacco experience, SO.... Foreign... I really can't see snus catching on here without Grov or Ettan or some other rich-tobacco flavored and quality snus becoming available locally.
A long-cut Ettan is exactly the sort of product American dippers need. They have for a long time been a captive market with only one (ok, maybe two) manufacturer catering to their needs. They have been abused by that manufacturer too. They have been bombarded with so many gross, chemically altered, and misguided products that dipping culture has become incredibly insular and fearful of innovation. The average dipper (that I know, and I know lots) thinks any flavor but wintergreen or pure tobacco is for sissies, hates pouches (they are also for sissies), and prefers a long cut mostly because finer cuts make a mess because they don't use a pris. On the other hand, your average dipper knows that the spitting is gross, knows that they look kinda silly with the lower lip jutting out like a bucket, and knows they need a cleaner and less harmful tobacco product. An Ettan long-cut is exactly what they need.
Edit: It is not my intent to be rude to either dippers or snus marketing folks. These are pretty broad generalizations made off of my own pretty narrow range of experience. Mostly I am just angry with Phillip Morris and RJ Reynolds for making such a poor first impression with so many dip users in America. That, and DAMMIT I want to see a 6 foot tall snus fridge in my local smoke-shop.
Quit honestly, I'd be interested in any Swedish Match brands sold as longcut. Ettan is a logical choice as is Roda Lacket. But if you think about it, given how it is already marketed, I think it would be hard to beat a Nick and Johnny Longcut. America already loves N&J, and it's a popular "Cope Black" alternative.
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