RENAME Lucky Strike/Camel (Swedish) for Sale to the US

[chadizzy1]

Many people here like these brands. We are officially requesting that Lucky Strike and Camel be renamed so that these products can still be sold in the US. The name can be the same overseas, but just on products imported to the US, simply rename them.

Or, do like offbrand medicine does, and say "Compare with active ingredients in...", or something similar.

Any suggestions on names?

[Liandri]

mmmmmmmmmmmmmmm. No, I actually wouldn't like that. Part of the best thing about Lucky Strike snus, was that it was Lucky strike. Same thing went with Camel. Retro I've never heard of a cigarette/smokeless with that name so I see no reason why that was gone and didn't care for it enough to see why.

Sure about bucks here and there from random people all around the United States was good enough, but seeing how it wasn't a big huge court case, seems to me like it wasn't the biggest of losses.

If, for whatever reason, LS comes back in a different form. I'll go back to it, but if I never hear from it again my entire life, so be it.

[lxskllr]

I personally don't care that much, but I'm not a portion user either. It would be nice to have them available for the people that like them though, so I'm voting for it. I'd suggest they use a cigarette brand name they have clear title too. It may be a European brand, but so what?

[justintempler]

chad,

Why did you include Retro in there? :roll:

Retro isn't being banned from the US. It isn't being made right now.

[GoVegan]

They can rename them Camel Dung and Struck Out.

[chadizzy1]

chad,

Why did you include Retro in there? :roll:

Retro isn't being banned from the US. It isn't being made right now.

Slip up. Whoops.

[justintempler]

And as far as Lucky Strike goes:

Lucky Strike
Tuesday, September 22, 2009 10:49 AM
From: "Joakim.Almetoft@flsnus.se"

Hi Justin,

Thank you for your e-mail and your input.

Yes, you are correct, the Lucky Strike brand is, in the US, owned by RJ Reynolds. Thus, we cannot export the product, and neither can The Northerner (without getting into trouble).

We have no plans today to export our snus to the US due to seveal reasons. One big reason is that the demand for our products is so big that all our production lines are set up to cater to the Scandinavian market demands. We simply do not, today, have the resources for an export business.

Sorry I could not be more helpful. I hope you will find what you are
looking for on your domestic market.

All the best!

Bästa hälsningar / Best regards

Joakim Almetoft
Brand Manager
Fiedler & Lundgren AB
Tel: + 46 40 630 39 63 Mobile: + 46 734 21 3963
Fax: + 46 40 670 20 70
joakim.almetoft@flsnus.se
joakim_almetoft@bat.com

Maybe you'll have better luck with JTI/Gallaher/Camel. :?

[MojoQuestor]

We have no plans today to export our snus to the US due to seveal reasons. One big reason is that the demand for our products is so big that all our production lines are set up to cater to the Scandinavian market demands. We simply do not, today, have the resources for an export business.

There has to be a way around that. If I were standing there with my briefcase, and could explain that I had a factory nearby, that I would buy X amount of Lucky Strike or whatever, truck it over to my factory where the rebranding would occur, then offer to stock Getsnus, Clubsnus, and the US Northerner warehouse, would they not be happy to sell me X amount of Brand Y? Granted, there would have to be lots of legal agreements and paper shuffling and lawyers flying about. This would all take time, money, and expertise I do not have, but does no one have it? Or is there more to it (likely), or is there just not enough incentive there (also likely, I suppose)?

Even if it could happen, the snus would then have to be somewhat more expensive, probably. Just a thought to throw out there before it drowns in the coffee.

[aj01]

F&L/BAT capacity/LS for export

F&L is busy making Granit, which is the bulk of their 8-or-so % share in Sweden. Changeovers to other brands are time-consuming and expensive. To do export properly, F&L would need separate cans for each market's labeling requirements, and LS is simply not a big enough brand in Sweden to justify the expense of the downtime, or the purchase of new machinery.

The fact the Swedish Internet retailers were specifically contacted by RJR in the US IS definitely a factor as well.

[Snusdog]

Re: F&L/BAT capacity/LS for export

F&L is busy making Granit, which is the bulk of their 8-or-so % share in Sweden. Changeovers to other brands are time-consuming and expensive. To do export properly, F&L would need separate cans for each market's labeling requirements, and LS is simply not a big enough brand in Sweden to justify the expense of the downtime, or the purchase of new machinery.

The fact the Swedish Internet retailers were specifically contacted by RJR in the US IS definitely a factor as well.

aj01,

Please forgive me but I don't get your take at all. Now I know your impressive snus résumé so I am sure the fault is all mine. Help me work through this.

As I see it the only cost is that of the design for the new stickers on the can. Rename the whole line everywhere, re-release it and be done with it (give it the name "fortuitous hits" or the Scandinavian word for “big breasted blonds”, or etc… regardless….).

Why does this have to involve new machinery? If LS is not that big a seller in Sweden and there seems to be a growing American market for it, then what is the risk of releasing it as a new line with some flashy bling to the can?

One email and a month of promos would more than solve the brand recognition problem. It might even kick start the product.

dog

[tom502]

I don't it'd be hard to get some cheap cans with a sticker, call them "Striker", and just fill a few of those cans from the same lines as LS.

[Veganpunk]

You know my vote. They could call Camel "Jackass" and I would buy it by the roll!

[lxskllr]

Spam post deleted from earlier

[truthwolf1]

They must be on Winter Break.

[timoteo]

this is a great idea, ive thought of it once before.. Ettan is my favorite, and the only other snus with similar charicter is LS. I really want to try it and it is so annoying its unavailable.