You can't advertise snus in Sweden. So a lot of thought goes into the humble snus can. It's their walking billboard. They want their users to be proud to show off their snus can at the bar and the boardroom. Skruf picked their white can with bold graphics at a time when everyone else's cans where black, just so it would get noticed.
It's just a snus can, is almost an insult.
It's just a snus can, is almost an insult.
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