Where to put it.

[Koseputa]

Snus contains some salts which is ment to irritate your gums, so the nicotine can easier be absorbed. This is why your gums feels sore, its like that for me too some times if I snus extra much in a day. (I opened a can early at work today, and its getting empty now).

Just snus less for a couple of days, and your gums will get used to it

[Antonio Conte]

Your lip will built up tolerance for the snus at some time too. My lip and gums are fine even though I've used a box of lös in to days for some time. My lip still gets irritated from portions, but not as much as in the beginning.