People like to smoke and dip snuff and the only way you are going to get either to give snus a try is if they understand the real health risks and TSNA. Now how do you get this message across in the US? Or will the govt and lawyers even let you?
Many dippers I've spoken to are very receptive, they just need to know the truth regarding DRAMATICALLY lower TSNAs. Most smokers will initially see snus as the same as dip and think they would rather have a cigarette or mistakenly believe snus use would put them at greater risk of oral cancer than continuing to smoke would.
The image projected should be Swedish, Ikea and sophistication this should work for most smokers. They don't want to be seen as a hillybilly and don't want a lip full of Cope. If they did, they'd already be doing that. Most smokers are probably going to prefer portions. Emphasis neat, clean, sophisticated and satisfying.
Dippers aren't going to go for portions. Copenhagen is the number one choice for most, second would be skoal. They need los. Portions will not do. Snuff prices are ridiculously high in many parts of the county. This is another factor. A successful US snus program aimed at dippers would emphasis HEATH, no spitting and provide inexpensive los similar to Grov, General, Etten or Knox.
Many dippers I've spoken to are very receptive, they just need to know the truth regarding DRAMATICALLY lower TSNAs. Most smokers will initially see snus as the same as dip and think they would rather have a cigarette or mistakenly believe snus use would put them at greater risk of oral cancer than continuing to smoke would.
The image projected should be Swedish, Ikea and sophistication this should work for most smokers. They don't want to be seen as a hillybilly and don't want a lip full of Cope. If they did, they'd already be doing that. Most smokers are probably going to prefer portions. Emphasis neat, clean, sophisticated and satisfying.
Dippers aren't going to go for portions. Copenhagen is the number one choice for most, second would be skoal. They need los. Portions will not do. Snuff prices are ridiculously high in many parts of the county. This is another factor. A successful US snus program aimed at dippers would emphasis HEATH, no spitting and provide inexpensive los similar to Grov, General, Etten or Knox.
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