Originally posted by jamesstew
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This qoute made me laugh- By developing a high quality, stylish Scotch whisky under the General brand, we could sell and promote the product through trendy clubs and bars in city centers. This created a medium to reach the target audience of men, aged 20-30 years old, who are socially active and see themselves as young achievers.
There probably are a few 25 year olds out there who sit in a upscale bar sipping a scotch but in my 18 years of boozing in upscales to downscales in this country I have never seen one.
Switching that number to 30-50 would be much better.
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