Swedish Match in the USA - 2,000-3,000 stores?
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Originally posted by lxskllrBecause Product testing with Americans determined that Americans want fewer portions for the same price :^D
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...a more "Americanized" version of the General, another box with fewer bags...
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Swedish Match in the USA - 2,000-3,000 stores?
http://di.se/Default.aspx?pid=130789...qfi8L5sHvp4QAw
Google translate does a crappy job but here goes:
The investment in the Swedish snus portion in the U.S. is expected when the year is complete imply that snus General's approximately 2,000 outlets. At the same time, a more "Americanized" version of the General, another box with fewer bags, be up to 3000 outlets opinion of the Company. Swedish Match has been talking about marketing expenses for 2011 are 50-80 million higher than in 2010 and which so far 20 million taken in the first half.
The expansion of Swedish snus in the U.S. simultaneously with the Swedish Match U.S. snuff (moist snuff) losing ground. After a few years ago have been glorified in a market in the U.S. for almost 13 percent looks years out to go for a share around 11 percent.
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