Some froum the snusform.com may recal that I tried to contact Rocker regarding certain snus' being discontinued... well, I never heard back from them, but I came across this press release.... not good news really, but it is what it is.
source - http://www.philipmorrisinternational...r_20061004.asp
source - http://www.philipmorrisinternational...r_20061004.asp
Philip Morris International / Lausanne / 4 October 2006
Philip Morris International Inc. (PMI) announced today that it has, through one of its affiliates, acquired Rocker Production AB (Rocker), a privately owned manufacturer of the smokeless tobacco product, Swedish snus.
"I am extremely pleased with this acquisition, which provides an entry for PMI into the profitable and growing market for snus in Sweden," said Jos Arkes, Area Director Nordics, PMI. "The acquisition of Rocker will allow PMI to gain product development and manufacturing expertise in this important market segment, where we are not currently present."
Rocker, located in Arvika, Sweden, manufactures and sells the Rocker brand of snus and holds an estimated market share of 0.1% (Source: AC Nielsen, July YTD 2006) of the Swedish snus market.
Snus accounts for 52.5% (Source: Swedish tax authorities data) of the total amount of tobacco sold in Sweden and is expected to have a yearly growth rate of 0.4% (Source: PMI estimate based on Swedish tax authorities data) based on current market trends. The acquisition is not expected to have a near term impact on PMI earnings.
"The acquisition is in line with the company's strategy to continuously grow our business in all profitable tobacco product segments. We look forward to offering adult tobacco consumers quality smokeless tobacco products as part of the PMI product portfolio in Sweden," said Jos Arkes.
Rocker Production AB
Rocker Production AB was established in 2000 and is a privately owned snus manufacturer based in Arvika, Sweden. Rocker currently has one brand, Rocker, with a total market share estimated at 0.1% (Source: AC Nielsen, July YTD 2006).
Philip Morris International
Philip Morris International, based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world. Philip Morris International is an operating company of Altria Group, Inc.
Philip Morris International Inc. (PMI) announced today that it has, through one of its affiliates, acquired Rocker Production AB (Rocker), a privately owned manufacturer of the smokeless tobacco product, Swedish snus.
"I am extremely pleased with this acquisition, which provides an entry for PMI into the profitable and growing market for snus in Sweden," said Jos Arkes, Area Director Nordics, PMI. "The acquisition of Rocker will allow PMI to gain product development and manufacturing expertise in this important market segment, where we are not currently present."
Rocker, located in Arvika, Sweden, manufactures and sells the Rocker brand of snus and holds an estimated market share of 0.1% (Source: AC Nielsen, July YTD 2006) of the Swedish snus market.
Snus accounts for 52.5% (Source: Swedish tax authorities data) of the total amount of tobacco sold in Sweden and is expected to have a yearly growth rate of 0.4% (Source: PMI estimate based on Swedish tax authorities data) based on current market trends. The acquisition is not expected to have a near term impact on PMI earnings.
"The acquisition is in line with the company's strategy to continuously grow our business in all profitable tobacco product segments. We look forward to offering adult tobacco consumers quality smokeless tobacco products as part of the PMI product portfolio in Sweden," said Jos Arkes.
Rocker Production AB
Rocker Production AB was established in 2000 and is a privately owned snus manufacturer based in Arvika, Sweden. Rocker currently has one brand, Rocker, with a total market share estimated at 0.1% (Source: AC Nielsen, July YTD 2006).
Philip Morris International
Philip Morris International, based in Lausanne, Switzerland, held a 15.5% share of the international cigarette market in 2005. Its brands, led by Marlboro and L&M, are sold in over 160 countries around the world. Philip Morris International is an operating company of Altria Group, Inc.
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