Also, smoking is perceived to be 'macho' whereas snus has yet to achieve that status.
Snus needs the equivalent of the Marlboro Man or Joe Cool, not a Snus Moose!!
Yah, they need more of an american tough guy spokesman. Need to make a mascot like "Patriot Pris", he could be like a tea-bag loving militia type that is overtly nationalist and always does the "american thing" which is to pop in a pris and kick ass.
To establish this image, the marketing campaign should include scenes depicting "browner" forms of tobacco as inferior and somehow posing a threat to "Patriot Pris", or perhaps just reinforce the message that the founding fathers would have voted for Patriot Pris if they had the chance. Then, in the background of the commercial, you can have the audio track play a loop of someone saying "Don't be a fag, pop a pris!" at about 5 decibels so that it is just barely audible to the subconscious mind of the observer.
Then we can gain market-share the Real American(TM) way by sending out an army of Fredrik's to occupy (indefinately) every liquor store in the country for no reason at all. Through a complex system of espionage, coercion and torture, we will finally be able to break into the American market once Americans see that Patriot pris is their kinda guy.
Holy shit, the initials for "Patriot Pris" are: PP
...
Then we can gain market-share the Real American(TM) way by sending out an army of Fredrik's to occupy (indefinately) every liquor store in the country for no reason at all. Through a complex system of espionage, coercion and torture, we will finally be able to break into the American market once Americans see that Patriot pris is their kinda guy.
Holy shit, the initials for "Patriot Pris" are: PP
And of course PP's sidekick would be Dog the dog!!
HAH I remember reading a series of books called "Berts Diary" as a child, it was about a Swedish boy who gets involved in all sorts of shenanigans, these books were REALLY popular in Lithuania, I mean probably most boys read them.
Why is this relevant?
I remember the boy saying that he did not smoke, but all of the kids were experimenting with "chewing tobacco", that they would get from a kiosk (and this boy is 12-13 years old in the books). Now I've just realized, that this was just an example of shotty translation, and the boy was actually talking about snus. I can't remember exactly what he said about it, but there was a whole segment on it.
I can't believe that I was introduced to snus at such an early age, and just realized it.
Anyways, if you have young boys, I highly recommend these books.
Just watched this movie and was so absorbed that I closed myself off in my bedroom and told my family to not disturb me! I had no idea I'd be seeing some snussing action towards the end..that just made the film all that better! Just downloaded the entire trillogy on my kindle..I'll be mia reading for the next few weeks!
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