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New: General One & Göteborg's Rapé One

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  • New: General One & Göteborg's Rapé One

    Via Swedish Match:

    STRONG, SOFT AND TASTY



    "For centuries, Swedish Match has been synonymous with the Swedish snus. When we develop a new snus, we build both our long experience and our curiosity for the future. But above all, we look forward to listening to our world. For us, always the goal is to create snus with just the features that snusers demand. In this case we have chosen to listen a little bit more to one of Sweden's one million snusers. For many, he is most famous from the sports world, but we mostly know Alexander Gustafsson as a snubber and a person who shares our passion for the Swedish snus. The result was three new products in two of our most characteristic flavors - General One White, General One Portion and Göteborg Rapé One White. Developed by Swedish Match together with the snuser Alexander Gustafsson. Strong portions that are soft and tasteful at the same time. More compassionate and softer by a new manufacturing technique. More strength and taste through a new way of refining tobacco to snus. More stuffed portions through a new way of treating the tobacco."

    Patrick Hildingsson of Swedish Match said that 14 different tobaccos were used for the One products, and a new portion material was also used. They're calling One the "Modern Premium" format, which is between their premium products and their value priced products, such as Kaliber. Patrik Hildingsson said Swedish Match wants "to raise quality and taste for price-conscious snusers, and I think that we will achieve with General and Göteborg's Rapé One."

    General One: Original Portion



    Description: "General One represents our latest manufacturing technology that gives the snus new features, developed by Swedish Match together with the snuser Alexander Gustafsson. A strong flavor, which at the same time is soft and tasty. The flavor is the same that has always characterized General Portion - dark and spicy tobacco character with elements of bergamot and citrus, as well as tea and leather. More strength and taste through a new way of refining tobacco to snus. More compassionate and softer by a new manufacturing technique. More stuffed portions through a new way of treating the tobacco." This product comes in a 17.6 gram can with 20 portions for 0.88 gram portions. The nicotine content is 1.5% (15mg/g) which breaks down to 13.20mg/portion.

    General One: White Portion



    Description: "General One represents our latest manufacturing technology that gives the snus new features, developed by Swedish Match together with the snuser Alexander Gustafsson. A strong flavor, which at the same time is soft and tasty. The taste is the same that has always characterized General White - light and spicy tobacco character with distinctive elements of bergamot and citrus, as well as some tea. More strength and taste through a new way of refining tobacco to snus. More compassionate and softer by a new manufacturing technique. More stuffed portions through a new way of treating the tobacco." This product comes in a 17.6 gram can with 22 portions for 0.8 gram portions. The nicotine content is 1.4% (14mg/g) which breaks down to 11.20mg/portion.

    Göteborg's Rapé One: White Portion



    Description: "Göteborg Rapé One represents our latest manufacturing technology that gives the snus new features, developed by Swedish Match together with the snuser Alexander Gustafsson. A strong flavor, which at the same time is soft and tasty. The flavor is the same that has always characterized Gothenburg Rapé White - light and spicy tobacco character with clear elements of lavender and juniper, as well as some wood and citrus. More strength and taste through a new way of refining tobacco to snus. More compassionate and softer by a new manufacturing technique. More stuffed portions through a new way of treating the tobacco." This product comes in a 17.6 gram can with 22 portions for 0.8 gram portions. The nicotine content is 1.4% (14mg/g) which breaks down to 11.20mg/portion.

    I've only seen these products on Snusbolaget and the Swedish Match webstore, but SnusCENTRAL said on Twitter they would be stocking them for the US.

  • #2
    "More strength and taste through a new way of refining tobacco to snus."

    And, the tin graphics are pretty cool.....can't wait to try the Gen One op. Thanks for that Chad.....

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    • #3
      Ooh, "more compassionate and softer"!
      Thanks for the info, I'll give it a try when I see 'em.

      Comment


      • #4
        Originally posted by Andy105 View Post
        Ooh, "more compassionate and softer"!
        Thanks for the info, I'll give it a try when I see 'em.
        That was Google translate. So it wasn't perfect all the way through. "Snuser" originally translated to "Sniper" in Google, so they kept calling The Mauler a Sniper instead of a snuser.

        I haven't had these yet, but I had the General 22 and GR 22 products that were tested in Sweden to test the tobacco and the pouch material and I can say they were incredibly soft, and the tobacco inside felt great. What was interesting was that it wasn't wedged and packed, and they still got it into the star formation. I wrote reviews of each of those products, here. From what I've heard, the One products are the same as those two. They didn't test an original portion version, so that's one I really want to try.

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