Tobacco As Art
by, 11-03-2011 at 06:31 PM (1649 Views)
It seems like most companies treat tobacco as a revenue device, and not as an art form. Instead of making their finest product, they chase the (sometimes retarded)tastes of consumers. That's ok for mainstream products, but there should be an outlet for the artist also.
I've pushed the concept, but it doesn't seem like anyone cares. In snus, of all companies, it's Swedish Match that gets it. The world's largest snus maker. Every year they release Kardus; arguably the worlds greatest snus, as an artistic expression of their blenders. It doesn't make them any money, but it works as a prestige product to show people what they can do. Like building a fast car, a great building, or a fine wood carving. It may not be practical, efficient, or cost effective, but it says "We're the greatest, and here's the proof".
Many luxury goods makers do it, from whisky to watches. I'd like to see more tobacco companies, and snus makers in particular take that approach, and treat their product as the fine art it's capable of being, and not an every day, bog standard commodity.